The Commercial and Medical Partnership
A Marriage Made in Heaven, or Fraternising with the Enemy?
Date – Tuesday 11 February 2020
Venue – Voysey Room, Mary Ward House Conference and Exhibition Centre, 5 – 7 Tavistock Place London, WC1H 9SN
The role of Medical Affairs has evolved considerably in the last two decades, but one thing has not changed: Medical and Commercial often fail to engage fully and Medical Affairs can play a “husband/wife of…” role rather than being an equal partner in this “marriage”.
A recent survey of Senior Medical and Commercial leaders shows that a lack of mutual trust, failure to understand each others’ roles, inability to work as complementary partners and lack of good communication underpin the key challenges in this relationship.
And yet there may be a better way – just as in any marriage getting the basics right can help; there is an opportunity to step up the Medical contribution from one of “Support Function” to a true “Strategic Partner”.
Bringing together a panel of senior Commercial and Medical Leaders this FPM conversation covered the following topics:
- Developing shared strategy with commercial partners
- Executing against the strategy
- Execution and measuring added value
- The leadership mind-set and language necessary to be a strategic partner.
Meet the panellists
Dr Bobby Mulrooney
General Manager UK & Ireland, Portola Pharmaceuticals
Dr Rav Seeruthun
Medical Director, Roche UK