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FPM Brand Guidelines

Introduction and mission

We are the Faculty of Pharmaceutical Medicine (FPM).

Our mission is to advance the science and practice of pharmaceutical medicine by working to develop and maintain competence, ethics and integrity and the highest professional standards in the specialty for the benefit of the public.

Our values

We are This means
Professional Being accountable for our work and actions
Innovative Seeking solutions proactively
Caring Treating everyone with dignity
Collaborative Working positively with others
Credible Being honest and ethical in our work
Learned Investing in developing knowledge and skills

Our name

For consistency, we request that you use one of the following when referring to our organisation:

  • (the) Faculty of Pharmaceutical Medicine
  • (the) Faculty of Pharmaceutical Medicine of the Royal Colleges of Physicians of the United Kingdom
  • FPM

How to use our name

We are FPM. Some use cases:

  • FPM led a project in 2019…
  • Find out about the requirements and benefits of becoming a Member or Fellow of FPM…
  • Delegates had an opportunity to meet the FPM president
  • FPM staff

FPM event name

  • FPM Education Day
  • FPM Annual Symposium
  • FPM Conversation
  • FPM Business Skills

Our voice: We / us / our

Use personal pronouns to increase our collegiate and friendly perception:

  • Our specialty
  • Our members

Our brand colours

FPM Brand colours 2021
FPM Brand colours 2021

 

Our Logo and concept

The FPM logo takes elements from our parent colleges and presents them in a circular formation, surrounded by foxglove.

FPM-Logo

Logo exclusion zones

Logo exclusions

Digital logo

Our go-to visual identity on the website and other digital channels.

  • Top line – Calibri bold
    Second line – Calibri light
  • Single carriage-return between the lines
  • Always left-justified
  • Lines can be the same or contrasting brand colours

 

Digital FPM logo

Typeface

The Calibri font family is our standard typeface with a preference for ‘Calibri light’.

Open sans or other alternative sans-serif fonts can be used where Calibri isn’t available.

Dates and number

  • For numbers one to ten, write as words, for 11 or more, please use numbers
  • 0 vs zero – use whichever makes most contextual sense
  • For dates use the format Thursday 19 October 1989 (please do include the year at it’s important in web content)
  • For times, use the 24hr clock. No ‘am/pm’. E.g. 16:00, 09:00. Please give timezones if appropriate, e.g. UK Time (GMT+1).