Advancing Patient and Public Involvement (PPI): The Strategic Role of Pharmaceutical Medicine

Posted on: Tuesday 25 November 2025

This blog article has been prepared by Kamlesh Sheth, Mayura Deshpande, Trishna Bharadia and FPM’s Working in Partnership with Patients & Communities Forum.
The article presents the views of the authors and not necessarily those of the Faculty of Pharmaceutical Medicine.
How to cite: Bharadia, Deshpande and Sheth et al (2025), ‘Advancing Patient and Public Involvement (PPI): The Strategic Role of Pharmaceutical Medicine’, Faculty of Pharmaceutical Medicine, 21 November 2025. Available at: [INSERT LINK]

The Working in Partnership with Patients & Communities Forum FPM recently published a letter [1] in response to the publication of a study on the reporting of patient and public involvement (PPI) in research publications [2]. It was pointed out that while the practice of PPI itself involves stakeholders such as academia, funders, industry, regulators, and publishers; the consistent, standardised reporting of PPI lies primarily in the remit of journals and their editorial policies. The British Medical Journal (BMJ) has been a leader in this field with a dedicated PPI subsection within the methods section of its articles. Our letter called upon regulators, trial registries, industry sponsors, academic institutions, and grant-giving bodies to mandate PPI in research design, conduct, dissemination and publication.

PPI in healthcare is a multistakeholder endeavour. Groups from academia, charities, publishers, and regulators have made important progress in embedding patient and public voices into decision-making [3-8]. Although PPI has gained momentum over the past decade, it is still neither consistently practiced nor fully embedded as a standard in health research and development (R&D). Mandates from organisations like Consolidated Standards of Reporting Trials (CONSORT), Health Research Authority (HRA), Food and Drug Administration (FDA), etc are designed to encourage PPI in the conduct of Clinical Trials. However, guidance such as Guidance for Reporting Involvement of Patients and the Public (GRIPP 2), the International Council for Harmonisation’s guideline for Good Clinical Practice (ICH GCP) E6, isn’t always followed. In the absence of formal mandates and lack of universal adoption of guidance, to create a standard of practice for PPI, the life science industry and specifically pharmaceutical medicine cannot just participate; it must lead. The life science industry, unlike other stakeholders, is uniquely positioned for PPI not only in randomised controlled trials (RCT’s) but in the development lifecycle of drugs and devices (R&D, approval, and post-marketing). It also has a global infrastructure to scale good practice across geographies and therapeutic areas.

Pharmaceutical medicine can lead by:

  1. Ensuring PPI in R&D strategy and operations is as an integral part from the earliest stages of discovery and not an add-on.
  2. Recognising that true PPI requires time, training, fair compensation, and resources for an effective partnership.
  3. Investing in digital and data tools that make patient and public input easier to collect, analyse, and apply at scale.
  4. Publishing reports on how patient and public input has impacted recruitment and retention in clinical trials, conduct of trials, treatment adherence, and a change in overall healthcare outcomes [9,10].

Our blog is a call for further research and publication in this field to create an evidence base, for example, the evidence generated by studies within a trial (SWATs) [10-14]. We believe that the life science industry, and specifically the discipline of pharmaceutical medicine, can and should lead with the practice of PPI. With its global reach, resources, and central role in the healthcare ecosystem, it is uniquely placed to transform PPI from being the exception to becoming the norm.

Competing interests: None declared.

Advancing Patient and Public Involvement (PPI) The Strategic Role of Pharmaceutical Medicine

References:

[1] Sheth KK, Clark L, Bharadia T, Ghia CJ, Deshpande M. Advancing standardised reporting of patient and public involvement: a multistakeholder responsibility. BMJ. 2025;390:r149.9 doi.org/10.1136/bmj.r1499. pmid: 40695577
[2] Vanneste A, Wens I, Sinnaeve P, et al. Evolution of reported patient and public involvement over time in randomised controlled trials in major medical journals and in their protocols: meta-epidemiological evaluation. BMJ 2025;389:e082697. doi: 10.1136/bmj-2024-082697. pmid: 40210257
[3] Staniszewska S, Brett J, Simera I, Seers K, Mockford C, Goodlad S, et al. GRIPP2 reporting checklists: tools to improve reporting of patient and public involvement in research. BMJ. 2017;358:j3453. doi:10.1136/bmj.j3453
[4] Association of Medical Research Charities (AMRC). Patient and public involvement in research: A guide for charities. London: AMRC; 2019
[5] https://authors.bmj.com/policies/patient-public-partnership/ (accessed 13 September 2025)
[6] Health Research Authority (HRA). UK Policy Framework for Health and Social Care Research. London: HRA; 2017 (updated 2021)
[7] European Medicines Agency (EMA). The EMA and patients and consumers: partners in the regulatory process. London: EMA; 2020.
[8] US Food and Drug Administration (FDA). Patient-Focused Drug Development: Guidance for Industry, FDA Staff, and Other Stakeholders. Silver Spring, MD: FDA; 2020
[9] O’Neill, Linda, Peter Knapp, Suzanne L. Doyle, et al. ‘Can a Public and Patient Involvement (PPI) Informed Participant Information Leaflet (PIL) Improve Trial Recruitment, Retention, and Quality of Decision Making? Results of a Randomised Controlled Double-Blind Study Within a Trial (SWAT)’. Health Expectations 28, no. 3 (2025): e70321.
[10] Treweek, Shaun, Simon Bevan, Peter Bower, et al. ‘Trial Forge Guidance 1: What Is a Study Within A Trial (SWAT)?’ Trials 19, no. 1 (2018): 139
[11] Dwyer CP, Moses A, Rogers FM, Casey D, Joyce R, Hynes SM. A qualitative investigation of reasoning behind decisions to decline participation in a research intervention: A study-within-a-trial. Journal of health psychology. 2023 Mar;28(4):374-87.
[12] Madurasinghe VW, Bower P, Eldridge S, Collier D, Graffy J, Treweek S, Knapp P, Parker A, Rick J, Salisbury C, Man MS. Can we achieve better recruitment by providing better information? Meta-analysis of ‘studies within a trial’(SWATs) of optimised participant information sheets. BMC medicine. 2021 Sep 23;19(1):218.
[13] Parker A., et al. Undertaking Studies Within A Trial to evaluate recruitment and retention strategies for randomised controlled trials: lessons learnt from the PROMETHEUS research programme. Health Technol Ass 2024;28(2). https://doi.org/10.3310/HTQW3107