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About your trainer
Dr Sharon McCullough
Sharon McCullough is a pharmaceutical physician and trainer with more than 25 years of experience of working with the ABPI Code of Practice. She provides Code consultancy services to a range of clients, including medical signatory services, Code training, and signatory development and assessment. Sharon has a post-graduate teaching qualification and provides engaging, ‘brain friendly’ workshops that aim to illuminate all corners of the Code.
Feedback from attendees of Sharon’s remotely delivered Code training
“This was something I wasn’t expecting to enjoy, but I did.”
“Really enjoyed it…. thank you!”
“Very engaging and knowledgeable facilitator”
“The pace was good and the interactivity high, so never felt like it dragged”
“Session ran really smoothly. I was impressed and I learned something”
About The ABPI Code of Practice for the Pharmaceutical Industry
The Code sets standards for the promotion of medicines to health professionals and other relevant decision makers in the UK. It includes requirements for the provision of information to patients and the public and relationships with patient groups. The Code also applies to a number of areas that are non-promotional.
The Code covers:
- journal, direct mail and digital advertising
- the activities of representatives, including any materials used by them
- the supply of samples
- the provisions of inducements to prescribe, supply, administer, buy or sell medicines, by the gift, offer or promise of any benefit or bonus whether in money or in kind
- the provision of hospitality
- promotional meetings
- the sponsorship of scientific and other meetings including payment of travel and accommodation expenses
- all other sales promotion including exhibitions and digital communications
- the provision of information to the public
- relationships with patient organisations.
The detailed provisions in the Code aim to ensure that pharmaceutical companies operate in a responsible, ethical and professional manner.
This information is taken from http://www.pmcpa.org.uk/thecode/Pages/default.aspx