This workshop is designed to cater for all learning styles, providing a clear overview of the entire ABPI Code of Practice with opportunities to question and debate. The day is facilitated by Code expert trainer, Sharon McCullough.
Content has been updated for the new edition of the ABPI Code which comes into force in July 2021.
This training will be held on Zoom, with regular screen breaks placed throughout the day, and a 1 hour lunch break.
"Very engaging and knowledgeable facilitator"
"Really enjoyed it.... thank you!"
"This was something I wasn't expecting to enjoy, but I did."
"Online session ran really smoothly. I was impressed and I learned something"
"The pace was good and the interactivity high, so never felt like it dragged"
About The ABPI Code of Practice for the Pharmaceutical Industry
The Code sets standards for the promotion of medicines to health professionals and other relevant decision makers in the UK. It includes requirements for the provision of information to patients and the public and relationships with patient groups. The Code also applies to a number of areas that are non-promotional.
The Code covers:
- journal, direct mail and digital advertising
- the activities of representatives, including any materials used by them
- the supply of samples
- the provisions of inducements to prescribe, supply, administer, buy or sell medicines, by the gift, offer or promise of any benefit or bonus whether in money or in kind
- the provision of hospitality
- promotional meetings
- the sponsorship of scientific and other meetings including payment of travel and accommodation expenses
- all other sales promotion including exhibitions and digital communications
- the provision of information to the public
- relationships with patient organisations.
The detailed provisions in the Code aim to ensure that pharmaceutical companies operate in a responsible, ethical and professional manner.
This information is taken from http://www.pmcpa.org.uk/thecode/Pages/default.aspx
The views, information, or opinions expressed during FPM events and training are those of the individuals involved and do not necessarily represent those of the Faculty of Pharmaceutical Medicine. We value inclusivity, equality and diversity, and work hard to promote these whenever possible in all of our activities. We welcome your comments and feedback: email@example.com