FPM Training: The Code In A Day (sold out)

Tuesday 2 March 2021

This workshop is designed to cater for all learning styles, providing a clear overview of the entire ABPI Code of Practice with opportunities to question and debate. The day is facilitated by Code expert trainer, Sharon McCullough.

Content has been updated for the new edition of the ABPI Code which comes into force in July 2021.

This training will be held on Zoom, with regular screen breaks placed throughout the day, and a 1 hour lunch break.

Code in a Day training

Sold out

What will it cover?

  • Aim of the Code: What it is and what it’s for
  • Blocks of the Code: How the clauses guide company activities
  • Code cases: Learning from real-life Code decisions
  • Key updates in the 2021 updated edition

Who should attend?

  • Anyone needing an introduction to the Code
  • Physicians new to medical affairs
  • Company staff working with the Code
  • Anyone who wants a Code refresher
  • Anyone who needs to know the key changes in the 2021 updated edition of the Code

Booking information

FPM will close bookings at 13:00 on 26 Feb 2021, or earlier if the course is full (NB: the maximum class size is 16).

Queries: If you are unable to complete your booking online or you would like to be invoiced, please email training@fpm.org.uk.

Joining Instructions will be sent to delegates periodically, with a final reminder sent on 1 March 2021.


If you attend this course you can use it as CPD for your appraisal. To do so you’ll need to provide:

  • evidence (certificate of attendance), and
  • reflection, specifically a couple of paragraphs on what you learnt, what effect it will have on your current practice and how it relates to Good Medical Practice.

Upload these into your portfolio and self-allocate your CPD points at 0.25 credits per 15 mins.

About your trainer

Dr Sharon McCullough

Sharon McCullough is a pharmaceutical physician and trainer with more than 25 years of experience of working with the ABPI Code of Practice. She provides Code consultancy services to a range of clients, including medical signatory services, Code training, and signatory development and assessment. Sharon has a post-graduate teaching qualification and provides engaging, ‘brain friendly’ workshops that aim to illuminate all corners of the Code.

Smiling photo of Dr Sharon McCullough
Dr Sharon McCullough

About The ABPI Code of Practice for the Pharmaceutical Industry

The Code sets standards for the promotion of medicines to health professionals and other relevant decision makers in the UK. It includes requirements for the provision of information to patients and the public and relationships with patient groups. The Code also applies to a number of areas that are non-promotional.

The Code covers:

  • journal, direct mail and digital advertising
  • the activities of representatives, including any materials used by them
  • the supply of samples
  • the provisions of inducements to prescribe, supply, administer, buy or sell medicines, by the gift, offer or promise of any benefit or bonus whether in money or in kind
  • the provision of hospitality
  • promotional meetings
  • the sponsorship of scientific and other meetings including payment of travel and accommodation expenses
  • all other sales promotion including exhibitions and digital communications
  • the provision of information to the public
  • relationships with patient organisations.

The detailed provisions in the Code aim to ensure that pharmaceutical companies operate in a responsible, ethical and professional manner.

This information is taken from http://www.pmcpa.org.uk/thecode/Pages/default.aspx

The views, information, or opinions expressed during FPM events and training are those of the individuals involved and do not necessarily represent those of the Faculty of Pharmaceutical Medicine. We value inclusivity, equality and diversity, and work hard to promote these whenever possible in all of our activities. We welcome your comments and feedback: events@fpm.org.uk