Join the members group    Follow Us

FPM Business Skills: The Code in a Day

The CODE in a
A comprehensive tour of the
ABPI Code of Practice in a single day


What's on offer?

A workshop designed to cater for all learning styles
Providing a clear overview of the entire ABPI Code of Practice
With opportunities to question and debate
Using colourful and engaging materials
Facilitated by Code expert and trainer, Sharon McCullough


What will it cover?

Aim of the Code: What it is and what it’s for
Blocks of the Code: How the clauses guide company activities
Code cases: Learning from real-life Code decisions


Who should attend?

Anyone needing an introduction to the Code
Physicians new to medical affairs
Company staff working with the Code
Anyone who wants a Code refresher


When and where is it being held?

Date: Tuesday 3 March 2020, 09.30 – 16.30, registration from 09:15
Venue: FPM, 19 Angel Gate, 326a City Road, London, EC1V 2PT


And what's the cost?

£225 for FPM members, £295 for non-members

Places are limited to just sixteen delegates, so early booking in advance is essential. 


FPM will close bookings at 13:00 on Monday 24 February 2020, or earlier if the course is full (NB both previous runnings of this course sold out before the booking deadline). See our Terms & Conditions for booking and please note our privacy policy.

Queries: If you are unable to complete your booking online or you would like to be invoiced, please email or call 020 3696 9040.

About your trainer

Dr Sharon McCullough
Sharon McCullough is a pharmaceutical physician and trainer with more than 25 years of experience of working with the ABPI Code of Practice. She provides Code consultancy services to a range of clients, including medical signatory services, Code training, and signatory development and assessment. Sharon has a post-graduate teaching qualification and provides engaging, ‘brain friendly’ workshops that aim to illuminate all corners of the Code.

Really enjoyed the course and thought Sharon was great - really engaging

Session was very good, informative with good amount of interactive sessions and a practical focus

I loved it!

A really enjoyable day, lots of energy and engagement

Clear, concise and to the point, I thought it was great

It was really fun and interactive, thanks!

About The ABPI Code of Practice for the Pharmaceutical Industry

The Code sets standards for the promotion of medicines to health professionals and other relevant decision makers in the UK. It includes requirements for the provision of information to patients and the public and relationships with patient groups. The Code also applies to a number of areas that are non-promotional.

The Code covers:

  • journal, direct mail and digital advertising
  • the activities of representatives, including any materials used by them
  • the supply of samples
  • the provisions of inducements to prescribe, supply, administer, buy or sell medicines, by the gift, offer or promise of any benefit or bonus whether in money or in kind
  • the provision of hospitality
  • promotional meetings
  • the sponsorship of scientific and other meetings including payment of travel and accommodation expenses
  • all other sales promotion including exhibitions and digital communications
  • the provision of information to the public
  • relationships with patient organisations.

The detailed provisions in the Code aim to ensure that pharmaceutical companies operate in a responsible, ethical and professional manner.

This information is taken from