ABPI-FPM Joint Event | Introduction to the ABPI Code of Practice Principles

Thursday 15 April 2021

FPM are supporting a series of three webinars designed to help medical directors and other leaders in embedding the ABPI Principles within their organisations.

These new Principles have been approved together with the 2021 ABPI Code of Practice, which comes into operation on 1 July 2021.

The Principles embody the spirit of the Code and cover four areas:

  • patients,
  • integrity,
  • transparency and
  • respect.

The webinars will review best practice in fostering principle-based ways of working and will focus on the specific principles. The sessions will be interactive and allow attendees to share their experiences and ask questions.

This is the first webinar in this series, introducing the role of the principles in underpinning the ABPI Code and system of self regulation.

These webinars are free to attend, and all FPM members are welcome to take part.

Register online

  • via the ABPI GoWebinar booking portal
  • Joining instructions will be sent via GoToWebinar

Session 1 – Thur 15 April, 10:15 to 11:15 (GMT) – Introduction

To launch the series and frame the role of the principles in underpinning our Code and system of self-regulation; introducing the challenges of embedding, championing and following the ABPI principles within corporate culture.


  • Haseeb Ahmed, ABPI President
  • Berkeley Phillips, Medical Director, Pfizer
  • Nick Broughton FFPM, Pharma Ethos
  • tbc

Chair: Sheuli Porkess FFPM, Chair of Policy and Communications Group

Session 2 – Thursday 6 May, 9:00 to 10:00 – Patients

To focus on the principle of benefiting patients: what does good look like, and how effective is the pharma industry at being truly patient-centric?


  • Natasha Ratcliffe, Research Involvement Manager, Parkinson’s UK
  • Bryn Jones MFPM, Patient Affairs Director, Viiv
  • Colette Goldrick, Executive Director, Strategy & Partnerships, ABPI
  • tbc

Chair: tbc


Session 3 – Thursday 20 May, 10:00 to 11:00 – Integrity, Transparency and Respect

To focus on the three principles of integrity, transparency and respect, and how we can embed them; the expectations of society and where (and how) the pharma industry is meeting these expectations; the relationship between ethical behaviour and trust.


  • Malcolm Brown FFPM, Therapeutic Area Head, Global Medical Affairs, Astellas
  • Ian Peters, Director, Institute of Business Ethics
  • Tom Fife-Schaw, Research Director, Ipsos MORI
  • tbc

Chair: tbc

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